Investing in a Robo-advisor: Advantages and Disadvantages

Young investor using a robo-advisor laptop with automated portfolio charts

Dans cet article, Investir dans un Robo-advisor : Avantages et Inconvénients, on va analyser l’ensemble des prestations d’un robo-advisor. Et comprendre s’il te correspond 😉

A robo-advisor (or “robo-advisor”) is a digital platform that automatically manages your stock portfolio based on:

  • Your risk profile (cautious, balanced, dynamic, etc.).
  • Your financial goals (retirement, growth, passive income, etc.).
  • A predefined diversification (ETFs, stocks, bonds, etc.).

How does a robo-advisor work?

  1. You fund your account in cash.
  2. You choose your profile (e.g., “moderate growth”).
  3. The robo-advisor invest in yourself according to an automated strategy.
  4. He charges fees (usually a % annually on your portfolio), it doesn't matter the performances (positive or negative).

It’s actually very simple!

If you deposit CHF 10,000 on Finpension Invest with a “global” profile, the platform will distribute your money into Swiss and international ETFs or index funds, then automatically adjust the distribution according to the markets.

There are advantages and disadvantages:

✅ Les Avantages

AssetExplanation
SimplicityNo need to follow the markets: everything is managed for you. Ideal for beginners or those who want a "“no fuss“.
Automatic diversificationRobo-advisors use strategies predefined and tested (e.g., 60% equities / 40% bonds), with a transparent performance history.
Access to professional strategiesEven with a small amount of capital, you benefit from management inspired by the great wealth managers.
Reduced costs vs. human managementThe average fees for a robo-advisor (0.47% to 0.75%) are 2 to 4 times lower than those of a traditional wealth manager (1% to 2%).
LimitExplanation
Hidden feesSome robo-advisors omit hidden costs, which reduce customer profitability.
Total costsThe fees are generally quite high, although some robo-advisors have reasonable fees.

When you invest, in truth, Every franc saved in commission fees = more money working for you.

In reality, a robo-advisor usually takes a cut. an annual percentage on your wallet, in the long term, these fees they add up and significantly reduce your earnings.

💡 Example A difference in 0.5% in fees per year can cost you tens of thousands of francs over 20 years.

In Switzerland, robo-advisor fees generally vary between 0.40% and 0.70% per year (not including the TER).
Here is a comparison of the main players in 2026:

Robo-AdvisorManagement fees
Finpension Invest0.39%
Selma0.50%
Swissquote0.69%
Levercircles0.50%

I would like to remind you that TER train fares are not included.

Let's take a realistic scenario to illustrate the impact of fees on your wallet.

Hypotheses:

  • Initial capital : 100,000 CHF.
  • Annual payment : 0 CHF (no money is added, for simplicity).
  • Average annual yield : 5% (realistic assumption for a portfolio diversified in ETFs).
  • Annual fees :
    • Robo-Advisor (Finpension Invest) : 0.39%.
    • Stockbroker account (Interactive Brokers) : 0.25% (transaction fee).

Let's assume that both strategies have an annual TER of 0.08%. This results in the following:

  • Finpension Invest: 0.47%
  • Interactive Brokers: 0.33%

Impact of fees over 20 years (initial CHF 100,000)

OptionAnnual feesFinal value (after fees)Total fees paid
At no cost0%CHF 265,3300 CHF
Stockbroker account (IB)0.33%CHF 252,000~46,000 CHF
Robo-Advisor0.47%CHF 232,000~66,000 CHF

We conclude that there is a difference of 20,000 CHF. That's a lot of money.

Robo-advisor fees add up year after year And reduce the effect of compound interest.

  • With 0% of fees Your money grows by 5% per year without obstacle.
  • With 0.47% in fees Your yield net is now only 4,53% per year (5% – 0.47%).
    → That seems like a small amount, but over 20 years, the impact is enormous.

We conclude that if you choose to invest using a robo-advisor, it's best to choose one with the lowest possible commissions.

So far, we have seen that robo-advisors are competitive compared to stock market accounts, but we have not yet examined one point: the hidden costs.

With most robo-advisors, hidden fees are not included, such as:

  • stamp duties (approximately 0.15%)
  • Product management costs (approximately 0.20%)

therefore, 0.35% can easily be added to the cost.

And that's where robo-advisors lose their power, because when we add up overhead and hidden fees, the majority of robo-advisors simply become too expensive.

Management typeAverage annual costs
(without TER)
Examples
Wealth Manager (Human)1% – 2%Private banks, family offices
Robo-Advisor0.40% – 0.75% Finpension Invest, Viac Invest
Cheap stock market account0.27% – 0.50%Interactive Brokers, Saxo, Yuh, Neon Invest

Note that the total costs depend on the stock market strategy, the number of investments per month and the brokerage fees of the account.

  • Do you want a turnkey solution without you having to worry about the management.
  • You invest mainly in Switzerland (for example, Finpension Invest or Viac Invest are competitive).
  • You don't have no time or desire to manage your portfolio.
  • You want control your strategy (e.g.: ETF VHYL + BNDW).
  • You invest primarily in the United States (Interactive Brokers for example).
  • You want minimize costs

In my opinion, I prefer managing my portfolio with ETFs through my brokerage account. The management is more flexible and overall, there are fewer hidden fees compared to a robo-advisor.

However, for novices or those who like to delegate their stock market fortune, robo-advisors are a good option.

In my opinion, the best options right now are Viac Invest* or Finpension Invest*.

⚠️ Reminder This article is a personal opinion. Do your own research and consult a financial advisor if needed. Fees and performance are subject to change.

A robo-advisor is a digital platform that automatically manages your investment portfolio based on your risk profile and your financial objectives. Unlike a classic stock market account, Or You choose and manage it yourself your investments (ETFs, stocks, etc.), the robo-advisor automates everything : diversification, rebalancing and tax optimization.

On the other hand, With a stock market account, you have total freedom to select your assets, but that requires a little more time and knowledge.

In Switzerland, the Average fees for a robo-advisor vary between 0.47% and 0.75% per year (management fees + TER included). For example, Finpension Invest invoice 0.47%, while Swissquote or Selma are located around 0.75%.

However, it is also important to examine the hidden costs of robo-advisors, as they are not always visible.

It depends of the robo-advisor and your strategy. Indeed, some Swiss robo-advisors, such as Finpension Invest, automatically optimize taxation on the dividends (e.g., reduced withholding tax).

On the other hand, with a stock market account, you must declare yourself your capital gains and dividends, which may be more complex but also more flexible.

Unfortunately, no for most Swiss robo-advisors. Indeed, many limit themselves to Swiss or European ETFs, which may be a major drawback if you want to diversify with ETFs UNITED STATES (e.g. ETF SP500 like VOO).

On the other hand, with a stock market account like Interactive Brokers, you have access to all US ETFs with very low fees.

It all depends on your strategy and priorities :

CriteriaRobo-AdvisorStock Market Account
SimplicityEverything is automated❌ Gestion manuelle requise
CostsMedium to high (according to robo-advisor)Low to medium (Depending on broker)
FlexibilityPredefined strategiesFull choice of ETFs/stocks
TaxationAutomatically optimizedTo manage yourself
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